Not all entrepreneurs start with a big idea and a blank slate. Some build their businesses by leveraging existing models, acquiring companies, or turning expertise into scalable services.

Join The Coven for a panel series featuring expert entrepreneurs who have forged their own paths to success outside of the traditional startup model. Whether you're exploring franchising, business acquisition, freelancing/consulting, or real estate ownership, this series will help you navigate the possibilities and take the next step toward ownership.

Each event will feature real stories, actionable insights, and tangible resources from those who have walked these paths. Come ready to expand your definition of entrepreneurship and connect with a community of bold, like-minded builders.

July 2025

Skip the Startup:
Business Acquisition

August 2025

Skip the Startup:
Franchising foundations

September 2025

Skip the Startup:
Freelancing & Consulting

SKIP THE STARTUP:
Freelancing & Consulting

Turn Your Skills Into a Thriving Business

It’s possible to take all those learnings and gems from your robust career and turn them into a business. But how do you go from side hustle to full-time success? This session will explore the realities of service-based entrepreneurship, covering everything from pricing your services to building a steady client base. Hear from experienced freelancers and consultants who have transformed their expertise into sustainable businesses and learn actionable strategies to land clients, scale your services, and maintain financial stability.

KEY TAKEAWAYS:

⏭ How to transition from 9-5 work to full-time freelancing or consulting.
⏭ Pricing strategies to charge what you're worth.
⏭ How to build a strong client pipeline and market yourself effectively.
⏭ Managing finances and preparing for inconsistent income.
⏭ Tips for scaling a freelance or consulting business beyond solo work.


HEAR FROM:

ALEX WEST STEINMAN

Co-Founder & Partner at The Coven

BETHANY IVERSON

Co-Founder & Partner at The Coven


POWERED BY:

WHEN & WHERE:

WEDNESDAY, SEPT. 17
5:00pm - 6:30pm
The Coven St. Paul Training Space


RSVP HERE: