Your crowdfunding crash course starts with meeting your guide Alex and learning the benefits of this fundraising model. Next, you’ll dive into finding the “why” for your business, articulating your purpose, and crafting an irresistible pitch. By the end of the first episode, you’ll have newfound confidence in yourself and your business, and be ready to start crowdfunding!

The next step is building your network map. Once you understand your product audience, consider the people in your wider network, such as close friends, family, or community members. Alex reviews her favorite techniques for “making the ask” and the best ways to kickstart your crowdfunding campaign.

When is the best time to launch a crowdfunding campaign? How do you plan for it? How do you maintain focus? In this episode, Alex answers all of these questions and shares tips and tricks on planning and launching a crowdfunding campaign that actually works. You’ll also be motivated to pick a launch date and outline your campaign.

Put your brand on the map by building your media toolbox! From digital marketing and social media to PR and launch events, Alex walks you through all of the different avenues to gain traction for your brand — both during and after the crowdfunding campaign. Whether you’re a pro at marketing yourself and your ideas or this is your first time, this episode has the support you need.

What’s the goal of your crowdfunding campaign? How do you pick the right number to ask? In this episode, learn how to determine the amount you need to raise, craft and refine your ask, and establish a reward structure to excite your investors.